Copyright 2003 Cathy Stucker, IdeaLady.com
Reprint policy <click here>
Make Your Web Site Stand Out
When visitors add your web site to their Favorites or bookmark your site, what shows up in their lists of sites? There are
at least two things you can do to make sure your site stands out on anyone's list of Favorites, including a great idea
that very few sites use. If you have a webmaster, he or she should be able to make these changes quickly, and those who
maintain their own sites can easily handle these simple tasks.
First, make sure each page of your site has a good title. When you view your site in Internet Explorer or Netscape,
what shows up at the very top of the screen? If it says "Home Page" or, even worse, "Untitled," that is what visitors will
see when they include your site in their Favorites. To change the title, edit the page and add a line in the <head> section
with a title such as: <title>IdeaLady.com - Attract Customers and Make Yourself Famous!</title>
And here's the thing very few sites do: Add a favicon file so that next to your site title in the Favorites list (and in
the address bar when they go to your site) your logo appears instead of the ubiquitous Internet Explorer logo. (In Netscape,
your logo will only appear in the address bar. The Netscape bookmark icon will be next to your site name in the bookmark
file.) This is easy and quick and adds a real professional touch to your site. To see what I mean, take a look at my
site. Go to http://www.IdeaLady.com/ and click on "Bookmark this page." (Netscape users, press Ctrl + D.) Then, open your
favorites file and click on the IdeaLady link. You should see my lightbulb logo next to the title in your Favorites list (in
IE) and next to the URL in the Address Bar (Netscape and IE).
For a good how-to article about creating your own favicon, go to http://www.webdevelopersjournal.com/articles/favicon.html
There is software called Irfanview that can easily create the favicon.ico file for you. Download it free (commercial users
are asked to send $10) at http://www.irfanview.com/ It is easy to use, and can be used for a variety of graphics functions,
in addition to creating your favicon.ico file.
Make your site stand out from the others!
You'll find lots of great information on growing your business
and more at http://www.freearticles.biz/.
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Reprint policy: This article may be
freely reproduced in print and online publications provided the
following conditions are met:
It must be reproduced in full, with no changes or omissions,
including the author information and web site in the last paragraph.
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notice may be at the beginning or the end of the article.
Advance permission is not required, but a copy of your
publication is appreciated. Please send ezines or web links to
cathy(at)idealady.com. (Substitute the @ for (at).) Print
publications may be mailed to 4646 Hwy 6, #123, Sugar Land, TX
77478. Thank you!
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