It's a New 
World Record

It's a New World Record

Looking for a claim to fame? A unique media hook? Just have way too much time on your hands? Any of those might be a  good reason to set an official world record.

The Guinness folks have been keeping track of all kinds of  interesting feats, facts and phenomena since 1955. Their data base currently includes more than 30,000 categories of record makers, from fastest winkle picker to golf ball stacking. According to their web site, every month brings attempts to break the radio DJ marathon record.

Could you set a record that would bring you media attention or bragging rights in your industry? One category is most  haircuts given in one hour. A cosmetologist could try to  break that record while raising money for charity by taking contributions from the victims, uh, customers she serves while setting the record. There are categories such as longest lecture, most miles walked on a treadmill in 24 hours, and many more. Of course, there are lots of categories for the largest and smallest, and the youngest and oldest. One may be a good fit for you. If not, come up with a brand new idea.

To find out how you can qualify to set a world record, go to the Guinness web site: http://www.guinnessworldrecords.com/  You can view listings for a few of the records, and even see video for some of them.

Use your record-setting attempt to drum up media coverage (they love events with visuals), and include your record in  your bio and future press kits. Frame your Guinness certificate and display it prominently. Put photos or video of your record- setting activities on your web site. To see an example, go to http://www.scrapdaddy.com and watch the video of sculptor Mark Bradford's world record re frigerator toss.

See you in the record books!

You'll get lots of fun and creative ideas like this one in Cathy Stucker's free email newsletter, Bright Ideas. To subscribe, see http://www.idealady.com/

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