The Magic Touch

The Magic Touch

How do you make yourself memorable and stand out from the crowd? 
Professional speaker Tom Britton has a magical secret to capturing the attention of audiences. He uses his skills as an award-winning magician to deliver powerful information in an exciting and entertaining way. Audiences respond both to his message and the unique way it is presented.

Minnie Pearl had her hat, Steve Martin his banjo . . . entertainers have long understood the importance of having a "hook"--something that makes them stand out from the rest. It is just as important for speakers, sales people, professionals, entrepreneurs, managers--anyone in business--to have a hook that makes them memorable.

How do you demonstrate uniqueness? Perhaps an article of clothing (wearing purple, or large glasses, or a Panama hat), your personality style, a trademark saying (all the network anchors go for that), a logo, or a signature gift (the cookie lady). Create a "handle," such as I did with "Idea Lady." Use a physical feature that makes you stand out, such as bright red hair.

Your hook can make you stand out and help people remember you. The rest is up to you. Tom Britton's hook of incorporating magic into his presentations helps him get attention, but he wouldn't be as successful as he is if he wasn't also a great speaker. Once you've hooked them, you've got to reel them in by delivering great results. 

For more information on Tom Britton, visit him on the Web at 
<http://www.BrittonSpeaks.com/>. 

You'll get lots of fun and creative ideas like this one in Cathy Stucker's free email newsletter, Bright Ideas. To subscribe, see http://www.idealady.com/

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