Every Day's
a Holiday!

Every Day's a Holiday!

You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI -- Bonza Bottler Day occurs each month when the number of the month is the same as the number of the day (e.g., March 3, April 4, etc.) and it is heralded as "an excuse to have a party at least once a month."

What does this have to do with visibility? Creating a holiday is a great way to get attention. Name a holiday after your book, celebrate your industry, or set up an activity which focuses on your product. A search through Chase's Calendar of Events reveals "Eat What You Want Day", "Paste Up Day", "National Buildings Safety Week", "Home-Based Business Week" and many, many more.

There is no master authority who has to approve your holiday. Just create it and start promoting it. A great way to generate awareness of your holiday is with listings in calendars. Two of the best known are Chase's Calendar of Events and John Kremer's Celebrate Today. They are used by the media when they are looking for story ideas, so you may get calls for interviews just from being listed. Most libraries carry Chase's, and you can submit your event listing to both Chase's and Celebrate Today at their web sites:

http://www.chases.com/

http://www.celebratetoday.com/

You don't have to be listed anywhere to declare a holiday. Send out press releases announcing your availability to do interviews about "Family Harmony Week". Write articles about suggested activities during "Family Harmony Week". Use it as a way to give your marketing and promotion efforts a timely angle.

Happy Holidays!

You'll get lots of fun and creative ideas like this one in Cathy Stucker's free email newsletter, Bright Ideas. To subscribe, see http://www.idealady.com/

Reprint policy: This article may be freely reproduced in print and online publications provided the following conditions are met:

It must be reproduced in full, with no changes or omissions, including the author information and web site in the last paragraph. Cathy Stucker's copyright notice must be included. The copyright notice may be at the beginning or the end of the article. 

Advance permission is not required, but a copy of your publication is appreciated. Please send ezines or web links to cathy(at)idealady.com. (Substitute the @ for (at).) Print publications may be mailed to 4646 Hwy 6, #123, Sugar Land, TX  77478.  Thank you!