Who's Got the Button?

Who's Got the Button?

Some people wear their hearts on their sleeves, but smart marketers wear their products on their lapels.

For under $5, you can get a button or badge made with your slogan, a provocative question, or a photo of your product. An author may want a badge showing the cover of his book. You might want a button saying, 'Ask me about <your service>' or a question that will raise interest (as well as raising eyebrows!) Wear your badge proudly and you encourage the people you meet to ask for more information.

Make your button colorful and attractive. Photos and bright colors are great for getting attention. Ask the folks at your favorite copy shop about getting buttons made. Then, wear your product near your heart! Of course, this is a great tool for networking at business events and conventions, but the more you wear it the more attention you can get. You never know who will be in line with you at the post office!

You'll get lots of fun and creative ideas like this one in Cathy Stucker's free email newsletter, Bright Ideas. To subscribe, see http://www.idealady.com/

Reprint policy: This article may be freely reproduced in print and online publications provided the following conditions are met:

It must be reproduced in full, with no changes or omissions, including the author information and web site in the last paragraph. Cathy Stucker's copyright notice must be included. The copyright notice may be at the beginning or the end of the article. 

Advance permission is not required, but a copy of your publication is appreciated. Please send ezines or web links to cathy(at)idealady.com. (Substitute the @ for (at).) Print publications may be mailed to 4646 Hwy 6, #123, Sugar Land, TX  77478.  Thank you!